Kimberly Bird

About Kimberly Bird

With 25+ years of marketing and communications experience, Kimberly Bird leads game-changing management initiatives including- business strategy development- strategic planning and project management and - integrated program development and implementation. Kimberly leads marketing teams to support greater organizational goals with - general management- P+L and budget oversight- market research, customer panels and data analytics- marketing workflow management- customer relationship management- loyalty and customer acquisition marketing- marketing communications and advertising (including campaign management and execution of TV, radio, outdoor, print, newspaper ROP and inserts, direct mail, shared mail, door-to-door, Web, email, social media, public relations, word-of-mouth marketing and community outreach)- in-store experience management (including theme, promotion and event development, floor plan design, signage, display planning, sales training)- internal communications and training, and - team building and employee development. With the business aptitude to comprehend the big picture, the experience to develop and manage marketing workflow management and the people skills to interact and effectively communicate with diverse personalities and work styles, Kimberly delivers business results that positively impact profitability for the organizations she serves. She has worked with clients including Calloway’s Nursery garden centers (a Texas founded and based company), Nationwide Insurance, Alcoa Building Products, Subaru of America, The Dayton Public Library, The City of Kettering, The City of Dayton, Montgomery County, as well as business-to-business clients such as Reynolds, Ferno, and Premier Rides. Kimberly holds a Master in Business from The McGregor School, a B.A. in English from Wright State University and an A.A. in Communications from Sinclair Community College. Specialties: Sales building, retail promotion, in-store experience, employee and budget management, branding, positioning, customer relationship management, marketing communications, promotions, events, advertising, public relations, Web communications, CRM, Web and data analytics, internal communications, training, project management, measurement and implementation. Let’s connect and do great things! k••••••••@gmail.com

Experience

1. Bird Consulting

   Jan 2013 — Present · Fort Worth, TX, US

   A marketing resource with extensive experience driving strategies, plans and tactics that generate positive and profitable results. Contact me to find out how my experience and expertise could contribute to your organization\'s growth. My business is growing business.

Education

• TCU Neeley School of Business

  Continuing Education

  2010 — 2010

• Wright State University

  B.A., English, Business Professional Writing focus

  1992 — 1994

• Antioch University Midwest

  Masters, Business

  1998 — 2000

• The Ohio State University

  Communications

  1987 — 1989

• Sinclair Community College

  A.A., Communications

  1989 — 1991

Skills

• Corporate Branding
• Social Media
• Training
• Merchandising
• Email Marketing
• Creative Direction
• Market Research
• Brand Management
• Direct Mail
• Direct Marketing
• Brand Awareness
• Budgets
• Mobile Marketing
• Digital Marketing
• Sem
• Brand Development
• Marketing Management
• Blogging
• Database Marketing
• Market Planning
• Project Management
• Public Relations
• Strategy
• Marketing Communications
• Sales
• Media Planning
• Event Management
• Online Marketing
• Team Building
• Business Strategy
• Press Releases
• Facebook
• Integrated Marketing
• Positioning
• Account Management
• Internal Communications
• Event Planning
• SEO
• Newsletters
• Marketing Strategy