Kimberly Arranaga

Regional Director of Sales @American Golf Corporation

Established as an industry expert, building new trusted relationships through strategic networking to drive referral leads and client retention. • Strategized and planned through reoccurring sales and operations meetings reviewing sales/pace reports, game plans, BEOs, staffing, costs, logistics, vendors and orders. • Developed and executed original events, specializing in nonprofit partnerships resulting approximately $900k in new revenue and roughly $400k raised for multiple nonprofits • Worked daily with club operation teams to analyze utilization, maximize revenue returns, client needs and membership satisfaction. • Created all tournament packages and menus, to increase per player rates through tee sheet placement, food & beverages, merchandise and vendor partnerships, additionally resulting in increased guest experiences. • Built all back-end CRM (Reserve) tournament related packages/menus and led national training for rollout. • Designed several national and club-based tournament marketing promotions and programs. • Proposed, negotiated and customized packages and contracts to meet client’s desires while capitalizing club profits. • Awarded #1 Top Team of Revenue to plan and/or growth over prior year in 2015, 2016 & 2018. • Directly managed and trained sales teams at clubs in Southern and Northern California including classes and calls implementing inspiring programs and behaviors to continually provide the best experiences and sales potential. • Sold and promoted “Player’s Club” memberships at all clubs, supporting all member programs and adding tournament membership incentives. • Managed all concierge operations for the National Golf Club, American Golf’s elite nationwide membership. • Retained and managed multiple third-party partnerships such as Golf Now, TeeOff.com & Supreme Golf.