Kimberly Simpson
Director, Global & US Market Research and Analytics
- Role
- Director, Global & Us Market Research at Alexion Pharmaceuticals, Inc.
- Location
- North Andover, MA, US
- LinkedIn followers
- 500 followers
About Kimberly Simpson
Strategic marketing research professional who delivers actionable insights by leveraging over 20 years of experience in biopharmaceuticals, medical devices, publishing, consumer products & consulting. Develops persuasive campaigns & reveals market value by recognizing the fit between customer priorities & key product features from concept test & segmentation study insights. Seeking the opportunity to develop solutions by identifying unmet needs & assessing new opportunities.Strategic Planning Cross-Functional Leadership Product Launch Brand Planning Forecasting Analytics DEI Competitive Intelligence Customer Experience (CxP) Net Promoter Score (NPS) Qualitative & Qualitative Studies: Positioning; Concept & Message Testing: Segmentation; Demand; ATUs; Message Recall
Experience
Director, Global & Us Market Research
Jun 2024 — Present · Boston, MA, US
Education
Massachusetts Biotechnology Council
Biotechnology Industry Overview
Bentley University - McCallum Graduate School of Business
MBA, Marketing
1999 — 2002
Northeastern University
BS, Marketing & International Business
1989 — 1994
Emerson College
Course, Book Publishing Overview
1988 — 1988
Bookbuilders of Boston
Certificate, Overview of Textbook Publishing
1988 — 1988
Skills
- Brand Management
- Cross-Functional Team Leadership
- Competitive Intelligence
- Marketing Strategy
- Strategy
- Customer Insight
- Business Intelligence
- Awareness
- Marketing Management
- Market Analysis
- Sales
- Business Planning
- Management Consulting
- Program Management
- Product Management
- Strategic Planning
- Customer Relationship Management (Crm)
- Category Management
- Product Launch
- Management
- Segmentation
- Consumer Insights
- Forecasting
- Qualitative Research
- Crm
- Positioning
- Product Development
- Business Development
- Sales Trend Analysis
- Competitive Analysis
- Customer Experience
- Market Intelligence
- Selling
- Marketing Research
- Customer Experience Management
- Strategy Development
- Medical Devices
- Pharmaceutical Industry
- Marketing
- Project Management
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