Kimberly Almazan-Starkie

About Kimberly Almazan-Starkie

Marketing executive with a background spanning agencies, corporate brand teams and in-house creative groups. Excels in turning strategic vision into creative execution and leading complex, integrated programs across multiple teams while driving measurable results. I’ve built my career helping companies grow brands, launch products, enhance customer engagement and increase market share. I bring a unique perspective that combines experience within high-profile creative agencies and corporate marketing teams—turning strategy into action and bringing clarity and structure to complex, cross-functional work. I’m deeply passionate about my work and pour my heart into it. I’m known as a collaborative leader with the ability to unite people across all levels, aligning stakeholders and priorities while building trusted relationships by listening well and understanding business needs. I drive programs forward while mentoring and empowering high-performing teams to do their best work. Specialties include: Strategy, Planning and Execution, Cross-Functional Leadership, B2B and B2C, Brand Development and Governance, Stakeholder Engagement, Communications and Content Strategy, Process Optimization, Agency Management and Operations, Revenue Growth, Budgets and Forecasting, Executive Presentations, Regulatory Compliance, Customer Experience and Team Building and Development

Experience

1. Associate Director, Brand Marketing

   OneMain Financial

   Jul 2022 — Present

   Drive brand consistency and strategic alignment to ensure delivery of a unified message to customers, investors, and team members. I maintain a customer-centric focus to ensure a cohesive, impactful experience across every touchpoint. I develop and implement tools and resources to enable scalable content creation, streamlined workflows and project progress, and partner with 10 cross-functional teams including corporate communications, marketing, product, analytics, and HR.Highlights include: • Overseeing a complex, cross-functional initiative to establish brand governance frameworks and providing project guidance, stakeholder communications and driving alignment through day-to-day project leadership and delivering executive reporting. • Building trust and fostering communication by engaging cross-functional teams and facilitating collaboration, resulting in improved alignment and unified support for brand strategy. • Creating and launching organization’s first brand toolkit that cut legal review times, unified messaging and streamlined content creation for 10 cross-functional teams and agencies while ensuring compliant, on-brand creative development across all communications.• Championing customer experience principles across the organization and leading the execution of marketing collateral and branding at 1300+ branches to provide a seamless experience while ensuring materials reflect brand standards.• Leading the development of new content formats to deliver customer insights to 5K+ branch employees, ensuring clear, accessible communication that enables customer-facing teams to enhance services and improve experiences.• Identifying and implementing cost-saving measures including optimizing resource allocation and production processes, resulting in cost savings for the development of branch marketing materials for sites across the U.S.

Education

• University of Arizona

  Bachelor of Arts - BA, Communications

Skills

• Leadership
• Integrated Marketing
• Creative Direction
• Strategy
• Crm
• B2b
• Direct Marketing
• Direct Mail
• Account Managent
• Advertising
• Marketing
• Interactive Marketing
• Account Management
• Email Marketing
• Digital Strategy
• Outdoor Advertising