Kimberly Washington
Vice President of Consumer Marketing | Brand Strategy | CPG | Healthcare | Consumer Innovation | FMCG | Growth Driver | Team Development | Strategic Planning | Global Brand Marketing
- Role
- Vice President of Marketing - Consumer Brands at Medline
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Kimberly Washington
I am a growth-focused marketing executive with a proven track record of building and…
Experience
Vice President of Marketing - Consumer Brands
Jan 2016 — Present
Leading GTM retail marketing strategy for CURAD, VENOM STEEL, and REMEDY brands and private label commercialization. Direct new product development roadmaps and portfolio optimization across First Aid, Wound Care, Skin Care, and PPE Categories. Leading digital and social media integrated marketing plans. Scaled marketing team from 7 to 22, driving category development and retail-specific programming.
Education
University of Michigan
Bachelor of Arts (B.A.)
University of Michigan - Stephen M. Ross School of Business
MBA
Skills
- Marketing
- Brand Architecture
- Strategic Planning
- Customer Insight
- Competitive Analysis
- Marketing Management
- Market Planning
- Brand Development
- Segmentation
- Shopper Marketing
- Consumer Behaviour
- Fmcg
- Global Marketing
- Consumer Insight
- Integrated Marketing
- Marketing Research
- Consumer Products
- Brand Equity
- Brand Management
- Marketing Strategy
- Positioning
- Product Innovation
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.