Kimberly V. Collins

Associate Director Field Marketing @Verizon

Nashville, TN, US
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Oct 2024 — Present

Associate Director Field Marketing @Verizon

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Miami, FL, US

Lead development and execution of strategic marketing initiatives that drive brand awareness in the local markets and drive store traffic. Work cross-functionally with internal and external stakeholders, including store planning, media, brand, local marketing agencies, dealer and master agent partners, to drive overall brand success. Responsible for engaging the target customer through local, community-focused initiatives (i.e, store opening support, customer events, sponsorship of local events, partnership with community colleges, etc.) that ultimately drive customer consideration and traffic to the exclusive stores to switch their wireless provider. Responsible for all portfolio brands (Straight Talk, Visible, Simple Mobile, Total Wireless, Verizon Prepaid).

EDUCATION

1995 — 1999

Morehead State University

BA, Communications Double Minor Public Relations and Advertising

1995 — 1999

Morehead State University, Morehead, KY

BA-Liberal Arts, Double Minor Public Relations and Advertising , Communication and Media Studies

SKILLS

Event PlanningBusiness PlanningSales OperationsAdvertisingMarketingIntegrated MarketingSocial Media MarketingEvent ManagementMicrosoft ExcelOnline MarketingBrand ManagementCross-Functional Team LeadershipCompetitive AnalysisContract NegotiationMarketing StrategyCustomer SatisfactionNew Business DevelopmentManagementTeam BuildingDirect MarketingAccount ManagementProgram ManagementHospitalityMarketing CommunicationsLead GenerationMarket PlanningProject PlanningBudgetsFoodStrategyCustomer InsightBudgetingMarketing ManagementSalesEmail MarketingProduct MarketingBrand AwarenessSponsorshipMarket ResearchSales Management

ABOUT KIMBERLY V. COLLINS

Highly motivated, passionate, and creative marketing leader with over 21 years of experience in managing and developing strategic sales, marketing and digital marketing experiences growing client relationships and driving both brand and client revenue. Dynamic and results-focused sales and marketing leader with a verifiable record of achievement in creating new multimillion-dollar revenue streams that have resulted in explosive growth, business profitability and earning the highest company achievement awards in all brands worked for. Proven competencies in improving organizational productivity, improving brand performance, developing and executing digital web, search engine optimization strategies designed to maximize brand awareness and sales. Proven competencies in improving organizational productivity through the development and implementation of strategies that foster operating synergies and facilitate lasting and positive change. Strong understanding of AI technologies and their applications to solve business problems. Proven strength building and maintaining professional relationships with executive stakeholders. Recognized for the ability to deliver impactful results while leading in a fast-paced competitive environment. Skilled in Marketing, Advertising, Paid Social, Paid Search, SEO, Event Planning, Customer Service, Communication, Public Relations, Public Speaking, and Microsoft Office. Passionate about building relationships, motivating colleagues, optimizing process, and caring work environments. Inspired by kindness, teamwork, expressed gratitude, and humble leadership.

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Kimberly V. Collins — Associate Director Field Marketing at Verizon in Nashville, TN, US | Unifers