Kimberly Scott
- Role
- Ecommerce Category Manager at QVC
- Location
- West Chester, PA, US
- LinkedIn followers
- 500 followers
About Kimberly Scott
Expertise in Retail, eCommerce, Account Management, Vendor Relationship Management…
Experience
Ecommerce Category Manager
Aug 2013 — Present
Develop eCommerce sales strategy for the Fashion and Accessories business. Accountable for forecasting daily Buy Anytime sales and driving digital sales, sessions and conversion on QVC.com, mobile and QVC apps. Build and retain strong relationships with internal QVC teams, the vendor community, and high-profile celebrities. Lead and mentor a team of four employees and one intern. Provide guidance, coaching and lead the team through organizational change- Grew eCommerce Fashion business to the largest category in the company. Led double-digit eCommerce sales growth for LOGO (+57%) and Susan Graver (+14%) in 2016- Grew LOGO brand across digital channels in 2015 & 2016 exceeding forecasted sales plan. Collaborated with cross-functional team to develop a multichannel strategy for the brand’s new shows. Utilized video assets to bring LOGO’s essence to digital platforms and created video library to drive sessions to the QVC.com. Partnered with marketing teams to create email promotions around new items and key launches. Collaborated with planning and social teams to create sneak peek strategy to drive weekly tune-in- Developed Fashion’s Night In strategy for digital platforms. Created a landing page experience that elevated Hosts and Designers, and enhanced the weekly product offering with additional top selling items to drive incremental sales. Developed a multichannel strategy for sneak peeks during Inspired Style that teased a new LOGO item in the next hour while driving viewership to the show- Collaborated with creative and production teams to evolve Fashion category imagery standards by updating all apparel SKUs, and developing a plan to transition all Apparel product detail images from mannequin images to model images, aligning with industry standards.
Education
Penn State University
Bachelor of Science (B.S.), Human Development and Family Studies
1998 — 2002
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