Kimberly Nelms

SVP, Business Segment Manager @Wells Fargo

Initiated and expanded national cross-sell partnership of credit products (auto, unsecured, credit cards and student lending) in phone, mortgage and brokerage sales channels-Built start up team to design and deliver a diversified sales model for consumer lending products-Led short and long term strategic planning by creating cross-functional partner groups including product, marketing, sales, analytics, data, training and risk expertise-Developed and delivered executive level presentations and advised in senior leader strategy planning-Drove double digit credit growth in phone channels through expanded campaign planning, prioritization and deeper integration with existing channel focuses-Established shared goals, communication structure, customer satisfaction standards, training programs and risk parameters.