Kimberly Loughlin

Director of Sales and Marketing @Crown Point Catering

San Diego, CA, US

Delivered events from design/conception to reconciliation/evaluationServed as primary contact for clients on each event and ensured that all needs were met or exceededIncreased overall sales revenue by 30% in the first yearTripled gross sales within 5 yearsLeveraged excellent negotiation and networking skills to grow client portfolioCreated an expanded sustainability program by producing green events utilizing local vendor purchasing procedures, responsible waste disposal and process for team participationResponsible for budget management and financial planning for all eventsDeveloped marketing strategy as well as advertising materials including catalog, sales brochures, and onsite signage as support for overall strategyOrchestrated social media campaigns and created content for regular updatesTrained, managed and empowered a team of 25+ hourly staff

San Diego State University

BS