Kimberly Hernandez
Junior Associate @Lift-57 Marketing Agency
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WORK HISTORY
Junior Associate @Lift-57 Marketing Agency
LIFT-57 Marketing Agency is a student-run agency located at California State University, Fullerton. The agency develops and manages Google Ads campaigns for nonprofit clients, utilizing a ad grant to enhance digital engagement. Key responsibilities I take part in include: I collaborate with a cross-functional team to implement marketing strategies, analyze data insights, and optimize ad performance. I maintain clear and professional communication with nonprofit partners to ensure alignment on campaign goals and objectives. Additionally, I conduct data analysis to track campaign success, refine targeting, and allocate budgets for maximum impact
EDUCATION
Santiago Canyon College
Associate of Science - AS
California State University, Fullerton
Bachelor of Arts - BA
ABOUT KIMBERLY HERNANDEZ
Hello, my name is Kimberly Hernandez. Nice to meet you! I recently graduated from California State University, Fullerton, with a degree in Marketing and Information Systems. I’m passionate about helping nonprofits and companies amplify their message, engage communities, and drive meaningful impact. From managing Google Ad Grant campaigns for mission-driven organizations to designing social media content that sparks connection, I’ve seen firsthand how digital strategy can elevate causes that matter. Whether I’m analyzing data to improve outreach or coordinating events that bring people together, my goal is always the same: to make a positive impact. Fluent in Spanish and deeply committed to inclusive, community-centered work, I thrive in environments where purpose meets creativity. I’m eager to keep learning, growing, and contributing to organizations that are making the world more equitable, compassionate, and connected.
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