Kimberly Gentz

Sr. Manager, Paid Media Strategy

Role
Sr Manager, Paid Media Strategy at NP Digital
Location
New Berlin, WI, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Kimberly Gentz

Extroverted marketing professional with 13 years experience including B2B and B2C marketing, multi-channel media planning & buying, brand management, vendor relationship management and more. Strengths include communication, organization, project prioritization and influential writing.

Experience

  1. Sr Manager, Paid Media Strategy

    NP Digital

    Apr 2022 — Present

    Develop multi-channel paid media recommendations based on client objectives & KPI\'s. Evaluate potential new media partners to understand tactical and technical capabilities. Negotiate and oversee paid media campaigns to ensure campaign performance objectives are being met. Analyze campaign performance data to develop insights for client reporting and future plan enhancements.

Education

  • University of Wisconsin-Milwaukee

    B.A. Degree, Journalism and Media Communications; Public Relations & Advertising

    2008 — 2010

Skills

  • Marketing Communications
  • Direct Marketing
  • Marketing
  • Competitive Analysis
  • Digital Marketing
  • Marketing Strategy
  • Event Management
  • Advertising
  • Sales
  • Public Relations
  • Display Advertising
  • Event Planning
  • Google Adwords
  • Online Advertising
  • Social Networking
  • Email Marketing

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Kimberly Gentz — Sr Manager, Paid Media Strategy at NP Digital in New Berlin, WI, US | Unifers