Kimberly Feeney

Product Marketing Manager, at Taboola

Role
Product Marketing Manager at Taboola
Location
Hoboken, NJ, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Kimberly Feeney

Digital Marketing Specialist with a proven track record of strategizing, leading and collaborating internally and externally to help brands achieve their advertising KPIs.

Experience

  1. Product Marketing Manager

    Taboola

    Jul 2021 — Present · New York, NY, US

    Lead Ad Experience product area Globally; connecting Product, Business, and Marketing teams to ensure smooth execution of new or evolving products. •Develop and share best practices for pitching, activating and successfully using Taboola’s product offering for Brands. • Create product documentation, training resources and scalable certification programs for Account Managers and Sales representatives; deliver product trainings to forums of different size and seniority. •Plan and execute meaningful programs for beta products – validating new functionality design, performance and product market fit before rolling out for general availability. This includes setting up success criteria and parameters for evaluation, acquiring design partners, project managing and collecting feedback. •Directly engage with strategic brand customers to obtain market insights and strengthen relationships. •The voice of the customer in the product planning process – source product enhancement requests from customers and Taboolars, synthesize their needs, represent their pains and prioritize.

Education

  • The College of New Jersey

    Bachelor of Arts (B.A.), Communication Studies, Senior

    2010 — 2014

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Kimberly Feeney — Product Marketing Manager at Taboola in Hoboken, NJ, US | Unifers