Kimberly Eng

About Kimberly Eng

Over the past four years at a Series A AI startup, I\'ve helped build the marketing…

Experience

1. Marketing & Operations Manager

   Latent Ai

   Feb 2022 — Present

   Marketing Operations & Strategy: Expertise in CRM management, marketing automation workflows, lead nurturing, email campaign optimization, and marketing strategy development.• Digital Marketing & Content: Skilled in developing engaging content across multiple platforms (blog posts, newsletters, social media, press releases, video scripts), website management (WordPress), and social media marketing (LinkedIn, YouTube, X). Leverage generative AI tools for content creation.• Data Analysis & Optimization: Proficient in using Google Analytics, Hotjar, and RB2B to monitor website performance, analyze marketing data, and generate actionable insights. Optimize paid advertising campaigns (Google Ads, LinkedIn) for lead generation and ROI.• Event & Project Management: Coordinate and plan industry trade shows and internal company events. Lead and manage marketing projects, including website redesigns, ensuring on-time and within-budget delivery.• Sales Enablement & Brand Building: Produce marketing materials to support sales teams (datasheets, brochures, presentations, videos). Contribute to brand-building initiatives through consistent messaging and content.

Education

• Cornell University

  Bachelor of Fine Arts

  2007 — 2011

Skills

• Public Relations
• Photoshop
• Nonprofits
• Quickbooks
• Filemaker
• Filemaker Pro
• Community Outreach
• Public Speaking
• Research
• Microsoft Word
• Social Media Marketing
• Microsoft Excel
• Microsoft Office
• Marketing
• Social Media
• Leadership
• Final Cut Pro
• Fundraising
• Dreamweaver
• Illustrator