Kimberly Schwartz

About Kimberly Schwartz

I am a result-oriented marketing leader with 10+ years of experience building and executing high-performing creative campaigns and integrated marketing plans including paid media (TV, social, OLV, content partnerships, OOH), shopper marketing, PR, branded partnerships, social media, and influencers. I am able to distill complex consumer insights and marketing mix data into actionable optimizations for growth driving results. None of what I do is done alone - I work effectively to collaborate with diverse cross-functional teams to solve complex, high-stakes problems. My positive approach to leadership unleashes the ability for teams to generate proven results. This is how one of my past managers summarized my leadership,\"Kim is a true leader and someone you want on your team. Kim is a strategic partner, leading integrated marketing plans and bringing new thinking, learnings and strategies to meet brand objectives. She brings an emphasis on collaborating.\"- Sam Mueller, Integrated Marketing Director at DanoneI enjoy bringing emotion into marketing by building meaningful relationships between consumers and brands by pushing brand storytelling in breakthrough campaign creative. I get excited about opportunities allowing me to showcase my passion for strategic thinking and brand building. Outside the day-to-day pursuing success with my career you can find me traveling and playing golf. If you are in need of someone to round out your team for a golf scramble I am a really great team member to invite. Summary of my areas of expertise:• Integrated Marketing Planning• Go-to-Market Strategy & Execution• Strategic Marketing Planning • Brand Strategy & Positioning• Creative Strategy Development• Brand Guidelines Development• Creative Campaign Strategy & Development• Creative Brief Development • Marketing Strategy• Earned Media Strategy• Paid Media Marketing• Digital Marketing • Website & Email Marketing• Social Media Marketing• Influencer Marketing• Partnership Marketing • Shopper Marketing• Omnichannel Marketing• Retail & In-Store Activations• Cross-Channel Integration• Media Performance Analysis• Target Audience Segmentation• Data-Driven Customer Insights• Data-Driven Marketing• KPI Analysis• Market Research & Trends• Consumer Insights• Cross-Functional Collaboration• External Agency Management• Project Management• Process Development• Budget Management• Contract Management• Team Management & Leadership• Culture Building

Experience

1. Senior Manager, Epic Pass Brand Marketing

   Vail Resorts

   Jun 2025 — Present · Broomfield, CO, US

Education

• University of Wyoming

  Bachelor of Science - BS