Kimberly Driedger
Influencer Marketing & Creator Relations Leader | Strategic Partnerships | Scaling Communities & Driving Growth for Brands + Talent
- Role
- Director of Influencer Marketing at Lucky Strike Entertainment
- Location
- Miami, FL, US
- LinkedIn followers
- 500 followers
About Kimberly Driedger
Influencer marketing built by someone who has actually been inside every part of…
Experience
Director of Influencer Marketing
May 2025 — Present · Miami, FL, US
Took an early-stage influencer program and scaled it across 9 brands, designing the tier structure, creator archetype framework, budget allocation model, and campaign operating system across Lucky Strike, AMF, and seven FEC and waterpark properties.• Executed 16+ end-to-end influencer campaigns tied to seasonal promotions, evergreen brand pillars, and cultural tentpoles, reaching 6.5M+ viewers with a 15.26% average engagement rate, all within budget.• Managed 130+ creator collaborations across lifestyle, entertainment, nightlife, F&B, and family verticals, producing individual campaign briefs for every activation and delivering post-campaign performance reports to senior leadership.• Managed all creator outreach, rate negotiations, in-venue visit coordination, contracts, content approvals, and invoice processing, owning the full workflow end-to-end as a one-person department.• Collaborated cross-functionally with C-suite leadership, including the President, COO, and CMO, as well as brand, digital, F&B, sales, and onsite teams to integrate influencer support across campaigns, grand openings, and experiential activations.
Skills
- Screenwriting
- Editing
- Microsoft Word
- Online Advertising
- Management
- Film
- Video Production
- Youtube
- Entertainment
- Customer Service
- Video Editing
- Google Analytics
- Photoshop
- Press Releases
- Digital Media
- Video
- Acting
- Recruiting
- Film Production
- Social Media
- Advertising
- Blogging
- Public Relations
- Microsoft Office
- Sales
- Content Strategy
- Reality
- Event Management
- Budgets
- Creative Writing
- Event Planning
- Radio
- Online Research
- SEO
- Publicity
- Social Networking
- Social Media Marketing
- Powerpoint
- Microsoft Excel
- Television
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