Kimberly Craig
Ethos Therapy Solutions•Marketing
- Role
- National Sales and Marketing Manager at Ethos Therapy Solutions
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Kimberly Craig
Sales and Marketing professional with extensive experience building relationships…
Experience
National Sales and Marketing Manager
Aug 2021 — Present · US
As the National Marketing Manager for Ethos Therapy Solutions, I oversee the strategic and tactical marketing initiatives for our product portfolio nationwide. My role involves developing and executing marketing plans to enhance awareness and drive growth within the home care market.ResponsibilitiesExecute Marketing Strategies: Develop comprehensive marketing plans and campaigns to enhance sales and increase market awareness.Market Analysis: Conduct thorough market research to identify trends, opportunities, and understand customer needs within the wound care industry. Analyze market data to inform strategic decision-making and adapt marketing efforts accordingly.Product Marketing: Collaborate with product development teams to ensure marketing strategies align with product features and benefits. Manage product launches and planning for new products.Compliance and Regulations: Ensure that all marketing materials and activities adhere to relevant medical device regulations and compliance standards.Sales Enablement: Develop and implement sales enablement programs and tools to support sales teams in achieving their objectives and accelerating growth. Provide the sales force with presentations, promotional materials, and training.Content Creation and Management: Create and manage content for various marketing channels, including digital platforms, print materials, and events, ensuring consistency with the brand\'s messaging.Budget Management: Effectively manage marketing budgets and track the return on investment (ROI) for marketing campaigns.
Skills
- Team Leadership
- Negotiation
- Selling
- Type 1 Diabetes
- Process Improvement
- Non-Profits
- Sales Operations
- Medical Devices
- Snf
- Marketing
- Content Marketing
- Account Management
- Small Business Marketing
- Cold Calling
- Risk Management
- Healthcare
- Strategy
- Diabetes
- Nonprofits
- Customer Satisfaction
- Team Motivation
- New Business Development
- Salesforce.com
- Territory Growth/Development
- Sales Management
- Market Development
- Diabetes Management
- Cross-Functional Team Leadership
- Fundraising
- Small Business Development
- Continuing Education
- B2b
- Long-Term Care
- Product Marketing
- Sales Presentations
- Sales
- Team Building
- Management
- Product Development
- Property & Casualty Insurance
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