Kimberly Bradham

Supervisor, Media Investments @Ocean Media

Create and oversee comprehensive media plans and strategies that align with client objectives and target audiencesManage media budgets effectively to maximize ROI and achieve campaign goalsConduct market research and analyze media trends to inform media strategies and identify opportunitiesExecute and oversee media campaigns across various channels, including TVE, linear, & radioMonitor and evaluate campaign performance using analytics tools, adjusting strategies as needed to optimize resultsPrepare and present detailed reports on campaign performance, including insights and recommendations for future campaignsSupervise and mentor a team of media buyers and assistants, providing guidance and support to ensure successful campaign executionConduct training sessions and workshops to develop team members\' skills and knowledge in media planning and buyingAssign tasks and responsibilities, ensuring that team members are utilized according to their strengths and expertiseServe as a point of contact for clients, addressing their needs, providing updates, and managing expectationsOffer strategic media advice and insights to clients, helping them achieve their marketing and advertising objectivesAddress and resolve any issues or concerns that arise during campaign execution, ensuring client satisfactionNegotiate media rates and placements with media partners to secure the best possible terms and placements for clientsBuild and maintain strong relationships with media vendors and partners to facilitate successful negotiations & collaborationsTrack KPIs to assess the effectiveness of media campaigns and make necessary adjustmentsDevelop and implement media strategies that align with overall marketing & business objectivesIdentify and recommend innovative media solutions and opportunities to enhance campaign effectiveness and reachCollaborate with creative, digital, and account teams to ensure media strategies are integrated & aligned with overall campaign goals