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Current company Vantage
Technology; Information and Media · 140 employees · Founded 2013 · Toronto, Ontario, Canada
Retail media has become a core part of how retailers grow revenue. What started as an experimental channel is now expected to operate like a real business—driving predictable performance across onsite, offsite, and in-store advertising. But most retail media networks (RMNs) are still built on fragmented technology, manual workflows, and disconnected measurement. As complexity grows, execution slows down. Costs increase. Confidence drops. The challenge for retail media isn’t demand. It’s how the business is run. More tools don’t solve that. Orchestration does. And Vantage is the operating system behind it. We connect the tools, workflows, and teams behind retail media—bringing together campaign planning, activation, and measurement into one coordinated operation. With a unified approach to retail media management, enterprise retailers can reduce operational friction, improve efficiency, and scale advertising revenue without adding headcount or unnecessary cost. Vantage is designed to work with your existing retail media stack, integrating across ad tech, ecommerce platforms, and data systems to support omnichannel execution. Retailers maintain control over their data, demand relationships, and economics, while gaining the structure needed to run retail media as a durable, scalable business. Built by experienced retail media operators and proven in complex, enterprise environments, Vantage supports retail media networks at every stage—from launching new advertising programs to scaling mature RMNs across multiple channels and markets. Because retail media doesn’t need more tools. It needs a better way to run.