Kimberly Ashline

About Kimberly Ashline

I’m a storyteller at heart. Whether it’s building a brand, writing a campaign, or scribbling a letter to my daughters, I believe in the power of words to connect, inspire, and move people to action. Creative writing has always been my outlet—and it’s shaped how I lead, how I market, and how I show up in the world.I’m also a mom to two fierce, funny, and passionate girls who remind me daily what it means to show up fully for what you believe in. Watching them chase their dreams fuels my own drive to keep growing, keep creating, and keep leading with purpose.Professionally, I bring 20+ years of marketing experience—crafting go-to-market strategies, leading teams, and turning big ideas into meaningful results. But what matters most to me is building things that feel human. I care about clarity, momentum, and helping people do the best work of their lives—together.At my core, I’m here to lead with intention, communicate with heart, and bring a little spark into everything I do. If we’re working together, expect collaboration, creative energy, and a deep belief that the work we do—and the way we do it—should matter.

Experience

1. Director of Marketing Communications

   AVI-SPL

   Oct 2025 — Present

   I lead Global Marketing Communications at AVI-SPL, connecting brand, strategy, and execution to elevate the shared experience for employees, customers, and partners while ensuring clarity, consistency, and measurable impact at scale.• Translate strategy into action by turning enterprise priorities such as AI, ESG, security, global scale, and workplace experience into clear narratives and executable campaigns.• Build global brand consistency by aligning regions, teams, and partners around a unified AVI-SPL voice, visual identity, and message while preserving local relevance.• Drive operational excellence in MarCom through scalable processes, governance, and tools that improve speed, quality, and accountability.• Elevate people and culture by leading and developing a high-performing MarCom team and supporting employee experience and engagement initiatives.• Deliver outcomes, not just outputs by focusing on measurable impact, business results, and insights that inform smarter decisions.

Education

• State University of New York at Plattsburgh

  Bachelor of Science - BS, Marketing

  1999 — 2003

• Champlain College

  Master of Business Administration (M.B.A.), Master of Business Administration

  2011 — 2015