Kimberli Kraetzner
- Role
- Marketing Technology and Operations Manager at Thomson Reuters
- Location
- Minneapolis, MN, US
- LinkedIn followers
- 500 followers
About Kimberli Kraetzner
Passionate digital marketing engagement leader with expertise in marketing technology…
Experience
Marketing Technology and Operations Manager
Oct 2023 — Present · US
Lead enterprise marketing technology strategy and operations for a global organization, overseeing a portfolio of 100+ platforms spanning automation, planning, engagement, and analytics.• Partner with senior stakeholders across Marketing, Sales, Technology, Engineering, Finance, and Security to align MarTech investments with business priorities, improving platform utilization and ROI.• Establish SaaS governance, KPI frameworks, and renewal strategies to optimize multimillion-dollar technology investments and identify consolidation and cost-efficiency opportunities.• Drive cross-platform integration and implementation initiatives, enabling scalable omnichannel campaigns, improved reporting, and stronger data connectivity across systems.• Spearhead innovation through AI-enabled tools and automation improvements that increase marketing productivity, performance visibility, and operational efficiency.
Skills
- Brand Management
- Advertising
- Creative Direction
- Social Media
- Integrated Marketing
- Product Development
- Market Planning
- Marketing Automation
- Marketing Strategy
- Digital Marketing
- Social Media Marketing
- Business-to-Business (B2b)
- Marketing Management
- Project Management
- Marketing Communications
- Event Management
- B2b
- Account Management
- Event Planning
- Email Marketing
- Brand Development
- Marketing
- Trade Shows
- Vendor Management
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