Kimberley Martin

About Kimberley Martin

I\'m a skilled writer and presenter with the ability to communicate a company’s mission…

Experience

1. Senior Content Marketing Manager

   Blackbaud

   Apr 2022 — Present

   Creating content for the world\'s leading software company powering social impact.• Conceptualize, develop, write, and manage content for Blackbaud’s education marketing strategy, including white papers, eBooks, tip sheets, blog posts, etc. • Collaborate with subject matter experts across K–12 and higher education to ideate for the above as well as webinars, podcasts, and conference sessions (both at Blackbaud’s bbcon and at industry events) • Work with Demand Generation and Product Marketing teams on digital marketing and social media strategies • Responsible for the vertical\'s website content and SEO, working closely with the web development team • Graphic design documents, digital ads, and social media content using Abode Creative Cloud applications • Analyze content performance through Adobe Analytics and create reports for team members and upper management

Education

• University of Virginia

  Bachelor's degree

Skills

• Copywriting
• Event Management
• Press Releases
• Customer Service
• Online Marketing
• Leadership
• Content Management
• Sales Management
• Editorial
• Crm
• Advertising
• Marketing Communications
• Strategy
• E-Commerce
• Public Relations
• Internal Communications
• Media Relations
• Nonprofits
• Email Marketing
• Event Planning
• Marketing Strategy
• Reputation Management
• Online Publishing
• Online Advertising
• Social Media Marketing
• Sales
• Newsletters
• Web Content Management
• Copy Editing
• Marketing
• Customer Relations
• Social Media