Kimberley Britton
Global Client Lead at Verticurl (a WPP Company)
- Role
- Global Client Lead at Verticurl
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Kimberley Britton
Senior marketing and communications executive with unique blend of agency and client experience. Demonstrated expertise in brand and marketing strategy, market research and insights, integrated communications planning, and global campaign execution. Strong business perspective developed through hands-on experience in range of different brand, product and communications roles. MBA from Kellogg School of Management.Special skills: Reinvigorating brands. Expanding into new markets. Uncovering actionable insights. Directing marketing and communications activity across complex ecosystems of customers, partners, stakeholders and geographies.
Experience
Global Client Lead
Jan 2021 — Present
Senior client partner and advisor in the areas of digital transformation and revenue acceleration.Part of the Ogilvy/WPP network, Verticurl’s mission is to be the world’s leading marketing technology consultancy and service provider. We help clients drive demand and accelerate revenue through thoughtful customer engagement enabled by data, automation and integration.Our team has grown to over 1500 strategy, consulting, technology and operations specialists, supporting initiatives in more than 20 different countires. We work across a variety of industries including high tech, banking, insurance, financial services, manufacturing, healthcare, consumer electronics and others.
Education
University of Chicago
BA, Biology
Northwestern University - Kellogg School of Management
MBA, Marketing & Strategy
Skills
- Change Management
- Integrated Marketing
- Go-to-Market Strategy
- Web Strategy
- Brand Management
- Cross-Functional Team Leadership
- Content Strategy
- Marketing Strategy
- Product Management
- Market Research
- Advertising
- Strategic Planning
- Strategy
- Product Development
- B2b Marketing
- Product Launch
- Marketing Communications
- Management
- Program Management
- Marketing
- Competitive Analysis
- Online Marketing
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