Kimberleigh Anderson
Manager of Audience Engagement & Publishing Operations @ Sinclair
- Role
- Manager, Audience Engagement and Publishing Operations, Criminally Obsessed at Sinclair Inc.
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Kimberleigh Anderson
As a social media manager with over seven years of experience, I oversee strategy and execution for PAVE Studios’ diverse portfolio of shows, including OpenMind and Crime House. My role involves crafting multi-platform content strategies, managing campaigns, and collaborating closely with creative teams to produce engaging and innovative media. At Paramount, I contributed to high-impact 360-degree campaigns for shows like RuPaul’s Drag Race All Stars and Lioness, leveraging analytics to inform strategy and optimize performance. My expertise spans content creation, talent collaboration, and data-driven decision-making, enabling teams to deliver impactful narratives that resonate with audiences.
Experience
Manager, Audience Engagement and Publishing Operations, Criminally Obsessed
Jun 2025 — Present · Los Angeles, CA, US
Managed all social media channels for Criminally Obsessed, enhancing audience engagement across platforms. • Developed and executed a comprehensive content calendar, ensuring timely and relevant publishing of news stories. • Collaborated with creative teams to strategize for YouTube shows, resulting in increased viewership and subscriber growth.
Education
Kent State University
Bachelor's Degree
2012 — 2016
Skills
- Marketing
- Advertising
- Maintaining Business Relationships
- Contract Negotiation
- Relationship Development
- Leadership
- Retail
- B2b
- Customer Relations
- Direct Marketing
- Product Launch
- Sales Management
- Product Marketing
- Sales Presentations
- Social Media Marketing
- Account Management
- Sales
- Online Advertising
- Sem
- Publishing
- Crm
- Email Marketing
- Online Marketing
- Digital Media
- Social Media
- Salesforce.com
- Automotive
- Sales Operations
- Lead Generation
- Customer Service
- Maintaining a Positive Attitude
- Media Planning
- Proposal Writing
- Management
- Team Building
- Cold Calling
- Sales Process
- New Business Development
- Advertising Sales
- Digital Marketing
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