Kelly Kimberland

About Kelly Kimberland

Health care coordination, especially in the midst of managing a health crisis, should not be a roadway to \"No Outlets\". From diagnosis to treatment, simplicity, compassion and coordinated care are most important. This includes understanding your health insurance benefits. I am an advocate that individuals should not bear the burden of understanding their health insurance coverage when they are managing their disease or condition. Professionally, I am a senior-level business executive with a marketing focus who runs a multi-million dollar marketing P&L. In three years (20••••25), I have improved time-to-market and efficiencies leading to a $4M marketing savings contribution to the organization. I hire and mentor staff, manage budgets, develop and execute campaigns contributing to organizational growth and retention. I provide strategic vision and guidance on data analytics reporting, CRM & salesforce integration, digital pathways and the use of artificial intelligence. Personally, I am focused on supporting patients/members on their road to care and recovery. I am navigating the health care system as both a patient witnessing first hand the complexities including how to care for two aging parents. I am committed to bringing simplicity and compassion to health care. Strategic Planning | Consensus Building | Brand Strategy | Conflict Resolution | Market Strategy | Operations Efficiency | Workflow Management | Marketing Automation | Digital Innovation | Skilled Communicator | Organizational Strategy | Change Management | Demand Generation | Mentor | Facilitator

Experience

1. Senior Director, Health Plan Marketing

   Geisinger

   Nov 2022 — Present

   I have the overall responsibility for developing and executing the marketing strategies and go-to-market campaigns for Geisinger Health Plan. My responsibilities include strategic marketing campaigns and performance for acquisition (growth), member engagement and provider communications. I partner with sales, digital engagement and analytics to build robust marketing funnel scoring, integration and reporting. Serve as steward of the Geisinger Health Plan brand. Highlights include: • Lead Generation: Grew direct-to-consumer Medicare marketing leads by 19%(2022 – 2024) resulting in a 54% MQL to SQL conversion and 89% MQL to total sales conversion year-over-year• Sales Enablement: Partner with digital marketing, sales and analytics colleagues to implement marketing metrics and reporting dashboard. • Precision Marketing: Lead payor-channel marketing initiative resulting in 43% marketing attributable sales and $175K savings in direct mail • Change Management: Advanced marketing vision of data-driven, process-oriented strategic partner with key stakeholders. Oversee department reorganization to better align with health plan needs resulting in improved project management reporting, time-to-market and operational efficiencies. • Budget Oversight: Brought financial discipline to marketing budget and reporting resulting in nearly $2M in savings over two-year period.

Education

• Duquesne University

  Master of Arts, Communications | Integrated Marketing

  1997 — 2000

• Washington & Jefferson College

  Bachelor of Arts, English

  1987 — 1991

• Washington & Jefferson College

  Bachelor of Arts - BA

Skills

• Communication Training
• Digital Strategy
• Crisis Communications
• Strategic Communications
• Social Media
• Social Media Marketing
• Press Releases
• Digital Media
• Marketing Communications
• Facebook
• Campaigns
• B2b Marketing
• Blogging
• Lead Generation
• Newsletters
• Creative Direction
• Marketing
• Direct Marketing
• Product Marketing
• Social Networking
• Brand Awareness
• Marketing Operations
• Strategic Planning
• Online Marketing
• Marketing Management
• Strategy
• Messaging
• Email Marketing
• Reputation Management
• Corporate Branding
• SEO
• Online Advertising
• Integrated Marketing
• Corporate Communications
• Public Speaking
• Brand Management
• Content Strategy
• Marketing Strategy
• Copywriting
• Public Relations