Kim B.
Campaign Director, Paid Media @TEAM LEWIS
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WORK HISTORY
Campaign Director, Paid Media @TEAM LEWIS
San Diego, CA, US
Client Roster: Elastic, Fluidra, VMware by Broadcom, Palo Alto Networks
EDUCATION
University of Alabama at Birmingham
Bachelor of Science (BS), Marketing and Mass Communications
ABOUT KIM B.
Creative, results-driven marketing leader with 16+ years driving growth across multitude of industries including CPG, life sciences, e-comm, SaaS, fintech, healthcare & more ‣ Fuse marketing fundamentals, brand storytelling, data & emerging tech including AI & automation to create cross-channel strategies that connect, convert & impact‣ Passionate about turning chaos into clarity by creating frameworks, processes & workflows that drive efficiency, consistency & scalable results Fluent in: AI & Automation Tools • Customer Data Platforms (CDPs) • Marketing Automation Platforms • GWI • eMarketer • ZoomInfo • Google Ads • The Trade Desk • Amazon Ads • Criteo • Google Marketing Platform (CM360, DV360, GA360) • Attribution & Measurement Tools (GA4, Tableau, Looker Studio) • SBMS/Strata • SQAD • Nielsen TAR/DAR • Kantar • MarketMate • Telmar/MRI • Prime Lingo • Scarborough • Apple iWork Suite • Microsoft Office • Google Workspace • Creative & Collaboration Tools (Canva, Adobe) Areas of ExpertiseBrand Development + Management • Cross-Functional Team Leadership • Agile Marketing Implementation | Competitive Analysis • Organizational Processes & Methodologies Establishment • Market Strategy + Research | Customer Experience (CX) Optimization • Performance Lead Generation • Data Storytelling • Customer Retention | Programmatic & Endemic Media Planning/Buying • AI-Enhanced Campaign Development • Customer Data & Audience Segmentation | Full-Funnel Marketing Strategy • Test & Learn Optimization Frameworks • Trend Forecasting • Social Media Marketing | Content Management Systems • Marketing Technology Stack Integration • B2B • DTC • B2C • B2G • Attribution Mapping | Content Strategy • Affiliate Marketing • National & Local Media • DOOH • Event Development & Management • Team Leadership
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