Alex Kim
Software Engineer - Frontend
- Role
- Frontend Developer at Centerfield
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Alex Kim
Frontend Developer focused on building clean, intuitive, and high-converting user experiences. I specialize in JavaScript, UI development, experimentation, and responsive design - helping teams improve funnels, reduce friction, and ship interfaces that feel fast, accessible, and easy to use.I enjoy partnering with product, analytics, design, and engineering to validate ideas quickly and turn data into meaningful improvements. I’ve delivered measurable gains through A/B testing, funnel optimization, and accessibility enhancements across high-traffic sites, including large enterprise environments.I’m at my best in collaborative, experiment-driven teams where UX, UI performance, and clean code matter. If you’re working on user-focused web products and value continuous improvement, I’d love to connect.AI is going to change the world and I’m full on board with it.
Experience
Frontend Developer
Aug 2022 — Present
Owned the development of high-impact user flows, landing experiences, and experiments that improved engagement, lead quality, and funnel performance across enterprise-level AT & T web properties.Delivered a 40% increase in form completion by redesigning a multi-step user flow and reducing friction throughout the customer journey.Delivered 15+ winning A/B and multivariate experiments across AT & T’s P1 and P2 funnels, impacting users per test and driving incremental revenue wins ranging from $3K to $68K per test.Achieved 95%+ accessibility scores across 30+ properties by implementing semantic structure, clean markup, and accessible UI patterns.Supported $300K+ in annual revenue through ongoing UI optimization, funnel enhancements, experimentation, and collaboration with analytics and product.Improved responsiveness, UI consistency, and performance through scalable frontend patterns and reusable components, accelerating experiment and feature delivery.
Education
California State University, Los Angeles - College of Business and Economics
Bachelor's degree, Finance, General
2016 — 2018
Santa Monica College
Associate’s Degree, Business Administration and Management, General
2014 — 2016
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