Kim Wise

About Kim Wise

I am a content manager who has developed and executed highly successful content and social media marketing strategies that have resulted in increased click-through rates to websites and blogs. I thrive in a fast-paced environment and am always up for a challenge. I have been trusted to launch a few very large marketing projects including a podcast, hosted by the general manager, that consistently ranked in the top 50 higher education podcasts on Apple. I was also trusted to launch a social media advocacy program and present to colleagues and recruit them to join. This lead to increased engagement on Wiley’s social media channels, including on Twitter where we saw a 700% increase. I love storytelling and content planning and I’m excited to learn more, grow more, and bring my skills to an innovative company.#ContentStrategy #ContentMarketing #SocialMedia #DigitalMarketing #ProjectManagement #Communications

Experience

1. Manager, Marketing Communications

   Abercrombie & Kent USA

   May 2024 — Present · Downers Grove, IL, US

   Create strategy and execute marketing plans to achieve budgeted revenue for A&K• Manage marketing plans, including providing strategic guidance, writing succinct and actionable briefs, creating and managing marketing assets from initiation to delivery • Work with Marketing Director on direct mail strategy, briefing and execution of yearly direct mail plan• Lead other communications projects, including partnerships, promotional offers, collateral and digital needs• Collaborate closely with marketing, creative services and product teams on all marketing efforts• Understand the A&K customer profile and audience, to inform marketing strategy and communication• Evaluate the effectiveness of marketing efforts and provide recommendations for future campaigns• Conduct competitor research and comparisons to inform marketing strategy• Manage A&K webinar planning and execution

Education

• University of Delaware

  Master of Arts - MA, Strategic Communications

• Northern Illinois University

  Bachelor of Arts (B.A.), Journalism

Skills

• Trade Shows
• Hotels
• SEO
• Editing
• Cms
• Online Advertising
• Writing
• Web Site Production
• Marketing Communications
• Facebook
• Tourism
• Resorts
• Online Marketing
• Graphic Design
• Brochures
• Copywriting
• Mac Os
• Adobe Creative Suite
• Customer Service
• Hospitality Industry
• Marketing
• Copy Editing
• Print Production Process
• Hospitality
• Social Networking
• Email Marketing
• Microsoft Office
• Social Media Marketing
• Layout