Kim Winters

About Kim Winters

I am a highly motivated and broad-minded senior sales and marketing manager with vast experience in CPG/retail sales management; business development; strategic and promotional planning; pricing, forecasting and budget management; broker and agency management. I leverage exceptional organizational and interpersonal skills to maximize opportunities; drive value and innitiatives and empower team-oriented workforces. I am an innovative and results-driven top performer who enables a company to enhance business growth and increase profitability.Additional skills:*cross functional team leadership*new business development*omnichannel retail marketing*product branding and management*private label management*competitive analysis*data analysis*project managementAccomplishments:Grew two national account businesses by 65% in 2022 by leading a cross functional team co-developing a line of unique, creative private label products with the retailer buyer and devlopment team Created, hired for and led new Channel Marketing Team to drive sales in the Home Center Channel resulting in increased sales in a down marketProvided strategic leadership and tactical support for 13.4% category growth in a commodity product through SKU optimization and POS improvementsPlease contact me at 21••••••02 for any sales or marketing manager opportunity

Experience

1. Senior Channel Marketing Manager

   Shurtape Technologies, LLC

   Apr 2023 — Present · Avon, OH, US

   Senior Channel Marketing Manager for the Masking Tape business focusing on the Home Center, Paint Channel Retailers and Pro customers. Responsible for marketing programs/initiatives that drive sales, and build advocacy, loyalty and brand awareness. Brands include FrogTape, Duck Brand, Painter\'s Mate Green and ShurTape.

Education

• Marquette University

  Bachelor's degree, Communication

• John Carroll University

  Bachelor of Arts - BA, Communication and Media Studies

Skills

• Key Account Management
• Consumer Insights
• Product Management
• Market Planning
• Market Research
• Marketing Management
• Market Analysis
• Online Marketing
• Email Marketing
• Account Management
• Sales Management
• Product Launch
• Brand Development
• Segmentation
• Sales
• Strategy
• Marketing Research
• Forecasting
• Channel Partners
• Customer Insight
• New Business Development
• Management
• Marketing
• Multi-Channel Marketing
• Digital Marketing
• Retail
• B2b
• Direct Marketing
• Sales Operations
• Pricing Strategy
• Competitive Analysis
• Creative Direction
• Consumer Products
• Advertising
• Trade Shows
• Product Marketing
• Merchandising
• Brand Awareness
• Social Media Marketing
• Budgets