Kim Winstead-Jones

About Kim Winstead-Jones

Strategy | Communication | Channel and Portfolio Management | B2B, B2C, Retail Marketing | Alliances

Experience

1. Manager of Enterprise Priorities, Small & Medium Strategy

   FedEx

   Mar 2024 — Present

   Lead a team that is the strategic link for enterprise priority areas, collaborating with stakeholders to develop clear growth strategies and advance go-to-market and go-to-sales priorities using a rationalized, streamlined process. ​Accountable for segment strategies that drive >$10B annual revenue,Champion segment business across enterprise priorities. Collaborate with partners across enterprise priorities to craft strategies and rationalize marketing efforts​. Prioritize and justify opportunities that advance growth and customer relationships. Disseminate projects and initiatives to CEM for market execution​. Measure performance and track results with stakeholder teams.

Education

• Purdue University

  Master’s Degree, Strategic Communication

  2015 — 2017

• Mississippi State University

  Bachelor’s Degree, Communication, General

  1991 — 1994

Skills

• Customer Service
• Strategic Leadership
• New Business Development
• Strategic Alliances
• Market Research
• Business Alliances
• Segmentation
• Co-Branding
• Cross-Functional Team Leadership
• Marketing Strategy
• Marketing Communications
• Strategic Communications
• Business Development
• Digital Marketing
• Marketing
• Database Marketing
• Integrated Marketing
• Sales
• Product Marketing
• Vendor Relationship Management
• Team Leadership
• Communication
• Channel Strategy
• Brand Implementation
• Email Marketing
• Competitive Analysis
• Contract Negotiation
• Direct Marketing
• Budget Management
• Analytics
• Public Relations
• Strategic Planning