Kim Williams
Performance Media Supervisor @Collective Measures Media & Analytics
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WORK HISTORY
Performance Media Supervisor @Collective Measures Media & Analytics
Responsible for day-to-day oversight and execution of paid search and paid social campaigns across multi-location lead generation client• Analyzing conversion funnel metrics to gain insights and optimize performance• Conversion rate optimization via landing page and ad testing• Communicate campaign status and performance with internal team and external clients• Work with project manager and team leads to create and ensure timely delivery of project requirements• Report on developing search trends, tactics, and opportunities to internal team and clients
EDUCATION
University of Tampa - John H. Sykes College of Business
Bachelor of Science (BS), Marketing and Entrepreneurship
University of San Francisco
8 Week Professional Certificates, Internet Marketing
University of Notre Dame
Leading Teams and Organizations Executive Certificate, Organizational Leadership
Florida Institute of Technology
MBA, Internet Marketing
SKILLS
ABOUT KIM WILLIAMS
Digital Marketing Director with 14 years of experience strategizing, executing, and reporting paid media and email campaigns. Background in paid search engine marketing, video, display, audio, and social ads with emphasis on strategy, forecasting, managing, testing, reporting, analytics, and training. I\'ve navigated change management of outsourcing, insourcing, platform integrations, and technology innovations. I hire and train empowered digital marketing teams who operate efficiently with high quality. I am a Bing Ads Accredited Professional and a certified Google Partner for Search, Display, Video, and Analytics. I\'ve expanded my knowledge of digital marketing by completing my Internet Marketing MBA and have completed five college professional certificates in online marketing. I have experience working with Google Search, Bing Search, YouTube, Meta (Facebook & Instagram), TikTok, LinkedIn, Pinterest, Nextdoor, Programmatic Display, Gemini, Adplorer, Criteo Retargeting, InMarket Display, Pandora, Hulu, Spotify, Acoustic, Hubspot, Hyperlocology, and a variety of other direct digital media vendors. SpecialtiesDigital Marketing, Technical Digital Marketing Sales & RFP Response, Change Management, Problem Solving, Training & Empowering Teams, Hiring, Internet Marketing, Search Engine Marketing, Paid Search, Google Ads, Bing Ads, Social Advertising, Meta, TikTok, LinkedIn, Display Ad Marketing, Programmatic Advertising, Video Advertising, YouTube Ads, Hulu, Digital Audio Ads, Pandora, Spotify, Email Marketing, Omni-Channel Marketing, Optimization, Analytics & Reporting, Strategic Recommendations, Ad & Landing Page Testing, Excel, Organization, Prioritization, Qualitative Analysis, Digital Advertising. Campaign Management, PPC, Online Marketing, Online Advertising, PPC Specialist, Paid Search Specialist
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