Kim Wharton

About Kim Wharton

My journey in Marketing started as a Marketing Event Specialist before transitioning into Professional Services Marketing. In 2016, I seized the opportunity to climb higher on the career ladder by stepping into Product Marketing, where I contributed to program management.In 2019, I made a deliberate move from a large enterprise software company to a smaller one in the SMB space. Realizing my preference for larger organizations, I returned to BMC to lead the Mainframe Product Marketing Communications team. Throughout these transitions, each role brought unique challenges and significant learning experiences, fueled by a fear of irrelevance and a relentless drive to deliver impactful solutions.I possess a proven track record of successfully scaling marketing efforts in growth-oriented companies. Overcoming seemingly insurmountable challenges, aligning projects with business goals, achieving milestones, and effectively communicating results across diverse stakeholder audiences are key strengths.Career Highlights:• Increasing customer engagement through multifaceted marketing campaigns.• Driving projects and leading cross-functional teams to consistently meet various marketing objectives.• Boosting revenue and expanding the company\'s market share through strategic initiatives.• Recognized with the \"FY18 Impact Award\" for contributing to the success of the Customer Experience Team at BMC.What sets me apart:• Identifying key business opportunities.• Demonstrating excellence in planning and orchestrating highly engaging customer executive councils globally.• Directing internal and external sales programs.• Managing and delivering projects within specified time frames.• Building successful social strategies that increase brand awareness.• Promoting customer engagement to drive web traffic and conversions.• Providing thorough guidance in all phases of project management to facilitate departmental collaboration.Area of Expertise:Full Life Cycle Project Management | Strategic Planning & Execution | Program Management | Employee Engagement | Relationship Building | Decision Making | Market Intelligence | Change Management | Process Analysis | Corporate Training | Consulting | Relationship Building | Sales Planning & Marketing | Digital Marketing Strategy | Campaign Management| Client Services | Product Knowledge | Integrated Marketing | Data Driven | Business Requirements | Technical Projects | Process Improvement | Marketing Leadership | Web Strategy

Experience

1. Director Solutions Marketing

   BMC Software

   Dec 2022 — Present · Houston, TX, US

Education

• Texas State University

  BS, Healthcare Administration

Skills

• Salesforce.com
• Sales Enablement
• Sales Operations
• Professional Services
• Training
• Solution Selling
• Business Alliances
• Consulting
• Selling
• Start-Ups
• Crm
• Direct Sales
• Go-to-Market Strategy
• Linkedin
• Product Launch
• Partner Management
• Product Marketing
• Social Media
• Sales
• Enterprise Software
• Email Marketing
• Software Industry
• Channel Partners
• Saas
• Business Development
• Software as a Service (Saas)
• Lead Generation
• Strategy
• Messaging
• Customer Relationship Management (Crm)
• Demand Generation
• Account Management
• Education Marketing
• Marketing
• Facebook
• Strategic Partnerships
• Cloud Computing
• Running
• Management
• Product Management