Kim Welther
- Role
- Vice President, Crm & Loyalty at Baesman Group
- Location
- Columbus, OH, US
- LinkedIn followers
- 500 followers
About Kim Welther
Leader of Marketing Strategy division with 8 years brand and 10+ years agency…
Experience
Vice President, Crm & Loyalty
Apr 2016 — Present
Responsible for all client strategies including, but not limited to; customer journeys, lifetime value analysis, offer testing, contact optimization, and moveable customer segment identification for predictive marketing- Evaluates clients current CRM/Loyalty programs including industry benchmarks, consumer insights, competitive review, and in-house data analytics and then recommends core program changes and optimization- Leads the following teams: analytics, creative, digital and direct marketing strategy, and operations
Skills
- Marketing Strategy
- Online Marketing
- Marketing
- Digital Marketing
- Customer Service
- Campaigns
- E-Commerce
- Direct Mail
- Customer Relationship Management (Crm)
- Online Advertising
- Analytics
- Strategic Planning
- Marketing Communications
- Email Marketing
- Data Analysis
- Database Marketing
- Direct Marketing
- Multi-Channel Marketing
- Advertising
- Customer Acquisition
- Project Management
- Crm
- Account Management
- Integrated Marketing
- B2b Marketing
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