Kim Tan
VP Marketing | Travel, Technology, Finance, Outdoor | HearstLab Scout
- Role
- Vice President Marketing at Hearst
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Kim Tan
Creative marketing strategist and content creator specializing in brand development, cross-channel client solutions, experiential activation, and partnerships. Skilled in conceptualizing, building, packaging, pitching and executing big ideas and signature programs. Passionate about unique alliances and connecting like-minded brands. Idea-driven marketer with extensive experience in media, fashion, luxury and lifestyle. Strategies and tactics include: integrated marketing, partnerships, experiential/events, digital/video/print campaigns and communications, native and branded content, branding/licensing, social/influencer, and data/insights.
Experience
Vice President Marketing
Dec 2021 — Present · New York, NY, US
Oversee the marketing ideation, strategy and creative development for multi platform advertising programs with a focus on travel, technology, finance and outdoor/performance industries
Education
Tulane University
Bachelor of Arts
Skills
- Interactive Marketing
- Online Advertising
- Brand Awareness
- Brand Development
- Advertising
- Magazines
- Entertainment
- Publishing
- Strategic Partnerships
- Digital Strategy
- Marketing
- Art Direction
- Creative Direction
- Marketing Communications
- Branding
- Digital Media
- Digital Marketing
- Social Media
- Brand Management
- Content Strategy
- Marketing Strategy
- Strategy
- Online Marketing
- Integrated Marketing
- New Media
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