Kim Summers
Seasoned Multi Level Marketing Expert
- Role
- Marketing Director at Countertop Solutions LLC WV
- Location
- Martinsburg, WV, US
- LinkedIn followers
- 500 followers
About Kim Summers
Experienced Owner with a demonstrated history of working in the marketing and advertising…
Experience
Marketing Director
Aug 2025 — Present · Martinsburg, WV, US
Develop and execute the overall marketing strategy aligned with business objectives across all affiliated companies:Intrepid BuildersEarth Art Kitchen and BathHeating and Air SolutionsCTS Plumbing SolutionsStone Fabricator SolutionsLead brand development and positioning for each business unit.Build and manage the marketing team; set KPIs and oversee performance.Conduct regular market, competitor, and customer research to inform strategy.Design and implement integrated marketing campaigns to drive lead generation across B2B and B2C segments.Optimize customer acquisition through digital channels (SEO/SEM, email, paid social, website).Partner with Sales to align campaigns with revenue goals and support territory expansion.Oversee the development of marketing content including web copy, brochures, video, social media, and case studies.Ensure consistent brand messaging across all touchpoints.Guide the production of marketing collateral to support trade shows, in-store displays, and digital platforms.Manage digital assets including websites, Google Business Profiles, social media accounts, and email automation platforms for each brand.Use analytics tools to monitor marketing performance and ROI; implement data-driven improvements.Own the marketing tech stack and vendor relationships (e.g, agencies, freelancers, software).Champion the customer journey and develop initiatives that enhance engagement and loyalty.Leverage CRM and marketing automation tools to segment audiences and personalize outreach.Manage timelines, budgets, and deliverables across all marketing projects and campaigns.Coordinate with internal teams and external vendors to ensure alignment and execution.Prioritize projects in line with strategic objectives, balancing short- and long-term goals.Track project progress and adjust plans as needed to maintain schedule, quality, and impact.Implement project management systems and workflows to improve efficiency and accountability.
Education
Towson University
Bachelor of Applied Science (B.A.Sc.)
Frederick Community College
Associate of Arts (A.A.)
Skills
- Marketing Strategy
- Health Insurance
- Strategic Planning
- Marketing Communications
- Marketing
- Public Speaking
- Team Building
- Social Media Marketing
- Coaching
- Leadership
- Event Planning
- Process Improvement
- Customer Service
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