Kim Lewis
VP of Marketing | Strategic and Data-Driven Marketing Executive | Team Lead | Brand Ambassador | Creative Catalyst
- Role
- Vice President of Marketing & Communications at Messer Financial Group
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Kim Lewis
Progressive and strategically focused marketing and advertising executive. Entrepreneurial-minded, with a proven track record of leading teams and projects in fast‐paced, competitive environments. In-depth knowledge of traditional and digital advertising from both a creative and analytical perspective. Enjoy rolling up my sleeves and working side by side with talented teams in high-growth, fast-paced environments. Recognized for strong negotiating skills and ability to build strong relationships. Expertise:• Hands-on leadership• Go-To-Market strategy & planning• 20+ years of B2B & B2C• Paid media strategy, execution, optimization• Project management• Proven culture transformation• Brand strategy and awareness • 20+ years - Creative strategy and development• Integrated approach to marketing (Digital and Traditional)• Critical thinking/Problem solving• Social & Content creation• Communications & PR• Analytics & ROI• P&L & Budgets • Strong relationship buildingAwards include: Orlando Business Journal\'s Readers\' Choice for Best Local Ad/PR Agency in Orlando and Best Places To WorkIndustries: Renewable energy, insurance, higher education, sports, hospitality, law, CPG, entertainment, finance, non-profits, real estate, home services, government, technology, retail, F&B, and franchise.
Experience
Vice President of Marketing & Communications
Jan 2025 — Present · Charlotte, NC, US
Working with the largest privately-owned FMO in the country. A niche industry that bridges the Insurance carrier and the agent or agencies.• Lead a talented team in supporting thousands of agents nationwide• Working across several divisions including, ACA, MA, Life, Ancillary, and more.• Implement data-driven strategies to optimize digital marketing campaigns • Manage omnichannel campaigns and focused on ROI • Analyze data and create custom reporting through Hubspot• Spearhead brand reputation, media engagement, and public relations efforts• Develop innovative communication strategies to enhance brand visibility and engage targeted audiences• Utilize AI-powered platforms to support communications and production efforts
Education
Syracuse University - Martin J. Whitman School of Management
Bachelor of Science - BS, Marketing
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