Kim Richardson Pgdip

Marketing Manager @Spicerhaart Land And New Homes

Colchester, GB

1) Pitches and Tenders: Working alongside the Land and New Homes sales team and using a variety of different data sources, I am responsible for compiling and producing tender and pitch documents to present to developers. These include up to date information, data and market research of property statistics, pricing, demographics, available amenities and sales/rental information locally.2) Websites, microsites and campaign landing pages: Manage Group’s websites, optimising for SEO and conversion through different sources of digital marketing. Design and manage development websites, microsites and landing pages. Create and maintain password protected datarooms for Land department.3) Social Media Marketing (paid and Organic): Full responsibility for the social media marketing strategy, targeting B2B and B2C.4) Portal Marketing: Full responsibility of organic and paid marketing on portals Rightmove, OnTheMarket, home.co.uk and Share to Buy.5) Print marketing: Coordinating with our in-house team of artworkers and print department, I am responsible for all print marketing and point of sale documents including newspaper and magazine advertising, price lists, brochures, plot boards, hoarding, branch signage and window displays.6) Email Marketing: Responsible for our email marketing strategy from design and testing of email templates to the email campaign strategy for the duration of a development life span - from coming soon through to sold out.7) Event Management: For both internal and external events.8) SMS Marketing Strategy: Including one-off SMS campaigns through to structured automated SMS journeys.9) Video Marketing: Full responsibility for our video marketing strategy.10) Budgets and ROI: Organise, plan and continuously optimise and improve the delivery of all campaigns to ensure the most effective methods for different customers are produced on time and to budget.11) Reputation and relationship management

Bournemouth University

Master's degree, Marketing Communication

The Institute of Direct and Digital Marketing

Professional Diploma, Digital Marketing

University of Essex

Bachelor of Science (BSc), Business, Management, Marketing, and Related Support Services