Kim Reed
Senior Marketing Manager @Children's Hospital of Philadelphia
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WORK HISTORY
Senior Marketing Manager @Children's Hospital of Philadelphia
EDUCATION
Virginia Tech
B.A.
SKILLS
ABOUT KIM REED
Strategic healthcare marketing leader specializing in brand and go-to-market (GTM) strategy and execution. Demonstrated experience developing positioning, compelling narratives, and integrated launch plans that build trust, differentiate the brand, and drive volume and revenue.I lead cross-functional teams to create and activate end-to-end GTM strategies – from market and audience insights to content strategy, campaign architecture, and multi-channel execution across paid, owned, earned and shared media. My work spans facility and program launches, enterprise brand campaigns, philanthropy, sponsorships and data-driven digital programs that engage patient families, providers, donors, partners and policymakers.Known for operating at the intersection of strategy and execution, I partner closely with executives, clinical leaders, operations, and agency teams to align business objectives with brand storytelling, ensuring on-time, on-brand, and high-impact activation that delivers measurable growth and long-term brand preference.
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