Kim Pointon-Taylor
Director of Group Marketing @Cala Group Limited
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WORK HISTORY
Director of Group Marketing @Cala Group Limited
Led CALA’s first major brand refresh since 2007, opening the brand to new audiences and resulting in a measurable improvement in brand consideration.~ Led a major reshape of CALA’s media, artwork, signage and brand agency relationships, saving significant retainer costs and improving efficiency across the Group.~ Took on Legal & General Homes brand, working with the Legal & General brand team to ensure compliance with the master brand.~ Collaborated with digital project team to shape the future of CALA customer service, sales and marketing systems and collateral.
EDUCATION
University of New England (AU)
B Arts/B Business, Marketing, Linguistics
SKILLS
ABOUT KIM POINTON-TAYLOR
Throughout my career, my focus has always been on formulating powerful, data-driven…
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