Kim Peiffer
- Role
- Executive Editor, Lifestyle (Beauty, Travel, Style, Home, Wellness) at Forbes
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Kim Peiffer
I am an accomplished Editorial Leader with a Master’s degree in Journalism, renowned for…
Experience
Executive Editor, Lifestyle (Beauty, Travel, Style, Home, Wellness)
Oct 2020 — Present
Oversee all beauty, travel, style and lifestyle content for Forbes Vetted with a focus on commerce, SEO and social-driven stories-Concept, assign, write and edit beauty, travel, fashion, and lifestyle stories for Forbes Vetted-Create tentpole strategies and assignments throughout the year-Lead ideation to expand and created elevated content for the fashion/style, beauty and wellness verticals-Brainstorm and launch new series ideas with a focus on SEO, e-commerce and social-Manage the digital editorial calendar, both daily and long lead-Establish and sustain a network of freelance writers, editors, reporters, and off-hours contributors-Run the daily morning editorial meeting for Forbes Shopping web staff, and lead weekly brainstorms-Assign, package, top edit, and publish 10+ stories per day-Lead overall execution of editorial strategy to reach traffic goals and revenue-Help evolve the tone and voice of the brand to drive traffic and engagement-Responsible for increasing overall site metrics and e-commerce growth-Received a promotion from Deputy Editor to Executive Editor after one year on the team-Increased site metrics in 2020 significantly, helping to increase our revenue by 150% YOY-Lead the team through major sale tentpoles from scheduling to strategy and content creation, including Black Friday, Amazon Prime Day, Nordstrom Anniversary sale and many more.
Education
Northwestern University
M.S, Journalism
Purdue University
B.A, Journalism
Skills
- Editing
- On-Air Hosting
- Travel Writing
- Film Festivals
- Travel
- Digital Media
- Journalism
- Blogging
- Event Management
- Interviewing
- Storytelling
- Video Editing
- Magazines
- Copy Editing
- Interviews
- Fact-Checking
- Social Media
- Web Content Writing
- Writing
- Fashion
- Publicity
- On-Air Experience
- Digital Strategy
- Fashion Shows
- SEO
- Social Media Marketing
- Ap Style
- Text Editing
- Video
- Feature Articles
- Editorial
- Publishing
- Fashion Writing
- Multimedia
- Content Management
- Image Editing
- Beauty Industry
- Content Strategy
- Copywriting
- Books
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