Kim McDonnell

About Kim McDonnell

I’m a global marketing leader with 29+ years of experience creating strategies that drive growth and deliver measurable results. In my current role as Senior Director of Field Marketing at Wiley, I lead a global team supporting a business worth $170M, driving demand generation and enabling sales across B2B, B2C, and B2B2C markets.I focus on building scalable programs and integrated campaigns that align with sales priorities and accelerate pipeline, partnering closely with Product Marketing, Data & Analytics, and Marketing Operations to ensure our initiatives are insight-driven, customer-focused, and fully measurable. My strength lies in connecting strategy to execution—bringing together marketing, sales, and operational teams to deliver programs that make an impact.Leadership is at the core of what I do. I’m passionate about building high-performing, collaborative teams and creating an environment where people feel empowered, supported, and motivated to do their best work. I take pride in fostering connections, mentoring talent, and leading through change with clarity and positivity.For me, marketing isn’t just about promotion—it’s about delivering value, building trust, and creating meaningful connections between people and products.

Experience

1. Senior Marketing Director, B2b Field Marketing (Advanced Content)

   Wiley

   Jul 2024 — Present

   Lead a global Field Marketing team responsible for driving demand generation, accelerating pipeline, and enabling sales for an Advanced Content business valued at $170M. Oversee strategy and execution for nearly 1,100 titles annually across B2B, B2C, and B2B2C markets.• Partner with Sales, Product Marketing, Data & Analytics, and Marketing Operations to deliver integrated campaigns that align with revenue goals and deliver measurable business impact.• Ensure all marketing activity is insight-driven and trackable across pipeline and campaign dashboards for transparency and ROI measurement.• Champion collaboration and scalable marketing solutions that create alignment across multiple sales teams and channels.

Education

• State University of New York at Plattsburgh

  Bachelor of Science (B.S.), Marketing

  1990 — 1994

Skills

• Publishing
• Marketing Management
• Market Analysis
• Email Marketing
• Cross-Functional Team Leadership
• Marketing Strategy
• B2b Marketing
• Academic Publishing
• Online Advertising
• Social Media Marketing
• Market Research
• Online Marketing
• Digital Marketing
• Team Management
• Product Marketing
• Sales Presentations
• Social Networking
• B2b
• Marketing Communications
• Direct Marketing
• Crm
• Html