Kim Moran
Marketing Manager @ Mangrove | Driving Integrated Marketing Campaigns
- Role
- Marketing Manager at Mangrove
- Location
- Ada, MI, US
- LinkedIn followers
- 500 followers
About Kim Moran
As the Marketing Manager at Mangrove, I own and drive the brand and content strategy across digital, print, and experiential platforms. My role centers on maintaining a premium and cohesive brand presence, producing high-quality content in collaboration with internal teams and external creatives, and planning integrated marketing campaigns to enhance awareness, engagement, and community growth. With over ten years of experience in marketing and business development, I specialize in event management, product leadership, and successful launches. I am committed to creating impactful marketing strategies that align with organizational goals and elevate brand visibility. My work is driven by a passion for design-forward communication and a focus on fostering meaningful connections with clients and stakeholders.Gallup Clifton Strengths Top 5 Themes: Positivity, Empathy, Strategic, Maximizer, and WooPI Predictive Insight Behavioral Assessment™ Results: Promoter - A Promoter is a casual, uninhibited, and persuasive extravert with a tendency for informality.
Experience
Marketing Manager
Dec 2025 — Present · Caledonia, MI, US
Own Mangrove’s brand and content strategy across digital, print, and experiential channels.• Shape and maintain a premium, design-forward brand presence, ensuring a cohesive voiceand visual identity across all touchpoints.• Lead creation of case studies, project features, and product narratives for architects,designers, and landscape architects.• Partner with internal teams and manage external creatives (photo/video/writing/agencies)to deliver high-quality content and assets.• Plan and execute integrated marketing campaigns that drive awareness, engagement, andspecification activity.• Oversee publishing across social, web, email, and digital advertising; grow and cultivateMangrove’s community.• Lead marketing support for tradeshows, conferences, and industry events (AIA, ASLA,design expos), including event materials and on-site activations.• Track and report on key marketing metrics, using insights to refine strategy and improveperformance.
Education
Leatrice Eiseman
Certificate, Color Consultant
Eastern Michigan University
BS, Interior Design. Minor in Textile Design
Skills
- Product Development
- Product Marketing
- Business Development
- Marketing Communications
- New Business Development
- Public Relations
- Brand Management
- Marketing Strategy
- Social Media Marketing
- Interior Design
- Furniture
- Marketing
- Account Management
- Project Coordination
- Strategic Planning
- Sales Management
- Budgets
- Retail
- Budgeting
- Sales
- Team Building
- Management
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