Kim Chau

About Kim Chau

I have over 20 years of global B2B marketing expertise. My executive leadership covers end-to-end marketing functions. I am a proven leader who can scale businesses, drive revenue growth, and build customer advocacy. While pursuing my doctorate, I currently serve as a fractional CMO for fast-growing mid-sized companies that need marketing strategy and execution excellence. Previously, I led marketing as the Vice President of Business Marketing at T-Mobile, Vice President and General Manager at Zones, a Global IT Cloud Solution and Services Provider, and Vice President at PCS, an Engineering and Design Professional Services Provider. I enjoy building high-performance teams (60+ professionals) and managing a multimillion-dollar budget with P&L revenue accountability across direct sales and indirect partner channels.When I transitioned from engineering into marketing, I was often asked how that happened. The answer is simple: I\'m a builder; I enjoy building teams, tackling tough challenges, and delivering exceptional customer experiences. Furthermore, I enjoy the aspect of my work that allows me to share it by teaching and mentoring an MBA marketing class at Strayer University.I have measurable successes scaling through the global partner ecosystem and targeting markets such as SMB, MM, and Enterprise, as well as vertical industries such as Healthcare, Financial Services, Retail, Tech Media, Energy / Oil and Gas, Manufacturing, Public Sector / Education, and Automotive, Transportation, and logistics. I\'m passionate about learning and understanding the customer journey, delivering performance excellence, and enabling a collaborative and innovative environment. My engineering background allows me to translate complex functionalities into customer value and develop data-driven, results-oriented teams that can evolve to meet business needs.My strengths include GTM strategy, solution and product management, product marketing, partner ecosystem marketing, digital marketing, data and performance analytics, ROI and ROMI, SEM and SEO, MarTech stack, corporate events, field marketing, customer relationship management, and integrated demand campaigns. I enjoy creating value for customers, partners, and stakeholders and exceeding expectations.My most recent team recognitions under my leadership were NRF Most Innovative in 2023 and Partner Expo Best in Class in 2023. In 2021 and 2022, I received CRN\'s Top Women Executive Award for marketing innovation and business transformation. I was also humbled to receive the Zone\'s Leader of the Year Award in 2021.

Experience

1. CMO

   Chief Outsiders

   Jan 2024 — Present · Seattle, WA, US

   I\'m a fractional CMO for Chief Outsiders, focusing on helping small to mid-market businesses build and execute growth plans to accelerate top-line revenue. I enable growth with tailored GTM marketing strategies and execution know-how to generate pipeline and expedite sales conversion. I focus on brand awareness, product marketing, partner marketing, industry events, sales enablement, customer data analytics, and demand-generation campaigns.Chief Outsiders helps companies ($10M —$250M+) grow by providing fractional, part-time, highly experienced marketing and sales executives. Our CMOs and CSOs work directly with the CEO as part of the company\'s leadership team to reestablish or accelerate growth through strategic planning, identifying consumer and market insights, developing effective and disciplined marketing plans, and executing and measuring results. Chief Outsiders has been recognized as an INC fastest-growing privately held company for ten consecutive years. In 2019, the firm received the Forbes Small Giant award.

Education

• California Southern University

  Master of Business Administration (MBA), Strategic Leadership and Marketing

• Texas A&M University

  Bachelor of Science (BSEE), Electrical Engineering

• Cornell University

  Master Certification, Marketing Strategy for Business Leaders

Skills

• Product Management
• Mobile Devices
• Product Marketing
• Go-to-Market Strategy
• Product Planning
• Wireless
• Product Lifecycle Management
• Mobile Technology
• Cross-Functional Team Leadership
• Telecommunications
• Strategic Partnerships
• Partner Management
• Product Launch
• Marketing Strategy
• Marketing
• Leadership
• Saas
• Strategy
• Competitive Analysis
• Enterprise Software
• Management
• Start-Ups
• Software as a Service (Saas)
• Business Alliances
• Marketing Management
• Program Management
• Integrated Marketing
• Demand Generation