Kim Caviggiola
Senior Vice President - Media and Sponsorship Manager
- Role
- Director Media and Sponsorship Manager at Baird
- Location
- Milwaukee, WI, US
- LinkedIn followers
- 500 followers
About Kim Caviggiola
Visionary and results-oriented, top-performing Marketing Professional with more than 15…
Experience
Director Media and Sponsorship Manager
Jan 1997 — Present · Milwaukee, WI, US
Strategically develop and execute advertising and marketing campaigns for 5 distinct business units, 6 target markets and firm-wide national campaign.• Consult and provide strategic direction to senior-level executives and business unit managers to help grow the global brand and business units in new and established markets.• Identify, research, and analyze advertising and marketing opportunities and negotiate contracts with vendors to stay within budget when purchasing ad space, sponsorships and/or broadcast media.• Compile and build campaign performance and metrics reports, including analytics and recommendations to optimize future campaigns.• Manage firm-wide Colorado target market initiative.• Provide creative direction for in-house team and schedule production with outside vendors for all advertising materials.• Establish and maintain relationships with vendor contacts, community leaders and business partners. • Founded Baird\'s Competitive Intelligence Committee and write monthly CI Update for firm-wide distribution.Other Positions at Baird:Media and Sponsorship Manager (2017-Present)Advertising Manager (2008–2016) Consultant to Baird (2008)Baird Loaned Executive for United Performing Arts Fund (2007) Baird Loaned Executive for United Way of Greater Milwaukee (2006)Advertising Manager (2006) PromotionAdvertising Supervisor (2004–2006) PromotionAdvertising Media Specialist Research Administrative Assistant
Education
University of Wisconsin - Green Bay
B.A., Communication
1987 — 1991
University of Southen Maine
Communication
1988 — 1989
Skills
- Social Impact
- Event Planning
- Strategy
- Nonprofits
- Social Media Marketing
- Event Management
- Media Buying
- Strategic Planning
- Media Relations
- Sales
- Non-Profits
- Marketing Communications
- Community Outreach
- Social Media
- Marketing
- Strategic Communications
- Press Releases
- Media Planning
- Product Marketing
- Fundraising
- Advertising
- Budgets
- Volunteer Management
- Leadership
- Marketing Strategy
- Budgeting
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