Kim Bithel
Integrated Account Director @RWS
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WORK HISTORY
Integrated Account Director @RWS
London, GB
Lead global client partnerships and creative-led campaigns across multiple markets, delivering integrated marketing solutions with a focus on multilingual and pan-European projects.Key Responsibilities & Achievements:Client Leadership: Act as a strategic partner to brands and agencies, building and fostering long-term relationships Campaign Strategy: Validate and shape global and regional campaign strategies, ensuring cultural and linguistic relevance.Project Oversight: Manage complex, multi-market campaigns, coordinating internal teams and external partners to deliver high-quality, localized content.Team Leadership: Lead a team of integrated producers, including 5 direct reports, providing mentorship, workload management, and professional development.Financial Leadership: Forecasting, annual budgeting, and ongoing P&L management to ensure profitable account delivery.Efficiency & Innovation: Drive operational excellence using AI-enabled workflows and human-in-the-loop safeguards, streamlining production without compromising creativity.Brand Guardianship: Ensure brand consistency across markets while enabling local adaptation that strengthens audience engagement.
EDUCATION
University of Lancashire
2.1, PR & Management
SKILLS
ABOUT KIM BITHEL
Senior marketing leader with 20+ years’ experience delivering integrated, multi-channel campaigns for global brands.As an Integrated Account Director, I combine strategic thinking with hands-on execution — balancing creativity, commercial insight, and operational excellence to drive measurable impact. I’ve led high-performing teams and grown B2C and B2B brands across pan-European and multilingual campaigns, always with a cultural and creative-led approach.What drives me:* Building long-term, trust-based client relationships* Unlocking strategic growth opportunities* Collaborating across cultures, time zones, and disciplinesKnown for my “get it done” mindset and passion for design, I thrive in fast-paced environments that demand smart thinking, agility, and empathy.
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