Kim Auslen
Senior Director Client Solutions & Insights @Gutcheck - A Toluna Company
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WORK HISTORY
Senior Director Client Solutions & Insights @Gutcheck - A Toluna Company
Deliver actionable consumer insights to CPG and B-to-B clients in the areas of brand positioning, innovation, new product development, communications, shopper insights, packaging, and pricing. • Create best in class research designs and data analytics to build an in-depth understanding of the consumer over a portfolio of work to help clients keep their strategies current.• Lead a team of researchers to deliver excellence in concept tests, pricing, in-environment research, brand tracking, positioning- and messaging-related quantitative and qualitative.• Partner with sales and the executive team to anticipate client needs to grow the business through research road mapping and strong relationships in CPG, retail, and services. • Mentor, train, and coach researchers.• Leverage an entrepreneurial mindset to head research for several clients, from Fortune 500 to small start-ups; grew sales for key accounts every year.
EDUCATION
University of London
Study abroad
Xavier University
M.B.A. Coursework
University of Oregon - Charles H. Lundquist College of Business
Bachelor of Science - BS | Business Administration/Marketing
ABOUT KIM AUSLEN
A high energy, strategic researcher with demonstrated ability to uncover insights from the consumer and market landscape to elevate business initiatives and product innovations. Strong consulting mindset, proven to help corporate teams deepen their understanding of the consumer experience, improve brand value, and reveal opportunities. Humanizes complex research data and communicates clearly and persuasively to all levels of an organization. Creative research designs and actionable recommendations are fueled by a career on top brands on the vendor, client, and ad agency sides of research.
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