Kim Anchors
- Role
- Sr Director, Abm and Demand Generation at TetraScience
- Location
- Gainesville, FL, US
- LinkedIn followers
- 500 followers
About Kim Anchors
Currently responsible for ABM and demand generation at TetraScience. Overseeing all ABM…
Experience
Sr Director, Abm and Demand Generation
Sep 2023 — Present
As Sr. Director for ABM and Demand Generation at TetraScience, I\'m in charge of driving ABM and demand generation programs to fill the sales pipeline. I develop, plan, execute and measure integrated marketing programs to deliver aggressive pipeline targets. I engage prospect accounts to drive meaningful in-person/digital engagements, and deliver against quarterly pipeline goals. On a daily basis, I define, plan, execute and optimize integrated programs through multiple channels including email, webinars, media and digital buys and nurture programs. Leveraging data from Marketo and Salesforce, I am responsible for measuring, analyzing and reporting on campaign effectiveness and ROI with closed-loop reporting for data insights.
Skills
- Public Relations
- Sales
- Marketing
- Nonprofits
- Public Speaking
- Brand Development
- Press Releases
- Event Planning
- Event Management
- Social Media Marketing
- Message Development
- Management
- Marketing Communications
- Customer Service
- Strategic Planning
- Leadership
- Marketing Strategy
- Integrated Marketing
- Newsletters
- Collateral
- Direct Marketing
- Advertising
- Media Relations
- Email Marketing
- Social Media
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