Killian Hagen

About Killian Hagen

Seasoned copywriter in the apparel industry specializing in brand, advertising, and product copywriting. Loves to concept and create imaginative, visual campaigns for a variety of brands. Budding entrepreneur. Multilingual.

Experience

1. Senior Copywriter

   Howler Brothers

   Sep 2022 — Present · Austin, TX, US

   Principle writer, editor, and voice behind Howler Brothers’ digital presence, developing and executing brand messaging across email, social, web and paid media driving engagement, brand discovery, and conversions• Partner cross-functionally with leaders across paid media, brand, and creative teams to concept and write high-performing digital and video ads, Meta campaigns, and event collateral• Lead content strategy for weekly email and SMS marketing, aligning messaging with brand initiatives and seasonal product drops• Spearhead naming and storytelling for seasonal collections, crafting product names, color narratives, and descriptions that resonate with consumers• Collaborate with product, design, and planning teams to bring a 100+ page biannual catalog to life, showcasing 10 product categories for spring and summer• Work alongside the Creative Director to develop original scripts for evergreen brand storytelling and seasonal campaigns• Partner with Head of Music to shape marketing strategy and event assets for MonoSonic Sessions, Howler Brothers’ original live taping series.

Education

• Boston University

  French Language and Literature

  2008 — 2008

• Trinity University

  BA, French, Chinese

  2006 — 2010

Skills

• Leadership
• French
• Public Speaking
• Facebook
• Research
• Film
• Time Management
• Microsoft Office
• Editing
• Event Management
• Social Networking
• Management
• Press Releases
• Public Relations
• Writing
• English
• Social Media
• Social Media Marketing
• Powerpoint