Kiley Smith

About Kiley Smith

Passionate about bringing innovative products to life, I thrive in dynamic environments where collaboration and creativity drive results. I have a proven track record of working cross-functionally to develop and launch products that meet customer needs while managing deadlines and contributing to meaningful growth. I believe in democratizing access to wellness & movement, all while thoughtfully creating in a way that protects our planet and preserves its resources. My interests lie at the intersection of natural, organic, and outdoor industries, where sustainability and impact go hand in hand.With a passionate, creative, and customer-first mindset, I’m always eager to expand my skill set and contribute to brands that prioritize both people and the planet.

Experience

1. Senior Product (Brand) Manager, Innovation & Renovation

   McCormick & Company

   Apr 2025 — Present · Hunt Valley, MD, US

   Lead brand and innovation strategy across an $800M multi-brand portfolio, delivering consistent YoY growth- Grew innovation net sales +5.2% vs FY25 budget by launching on-trend, consumer-validated, campaign-supported products- Build end-to-end brand strategy by translating consumer insights into positioning, architecture, and brand fundamentals, aligning teams around a unified brand direction- Create campaign briefs and partner with creative teams on asset development to drive cohesive brand expression across digital, retail, and marketing channels- Partner with digital teams to map tentpole opportunities, shaping content that amplifies brand voice in key cultural moments- Develop annual planning calendars, aligning product, creative, retail, and digital teams around brand priorities and opportunities

Education

• San Diego State University

  Bachelor of Science - BS, Marketing - Integrated Marketing Communications

  2016 — 2018

• University of Arizona

  Pre-Business, University of Arizona Honors College

  2014 — 2015

• UCLA Anderson School of Management

  Master of Business Administration - MBA

Skills

• Business Strategy
• Collaborative Problem Solving
• Crimson Hexagon
• Marketing
• Social Media
• Quality Assurance
• Time Management
• Research
• Management
• Public Speaking
• Memes
• Spredfast
• Teamwork
• Marketing Strategy
• Leadership
• Social Networking
• Microsoft Powerpoint
• Integrated Marketing
• Customer Service
• Organizational Effectiveness
• Communication
• People Skills
• Event Planning
• Social Media Marketing
• Powerpoint
• Microsoft Excel
• Microsoft Office
• Sales
• Hospitality
• Microsoft Word
• Project Management