Kiia Brantley

About Kiia Brantley

Kiia is a seasoned marketing executive at Amazon MGM Studios, leading Young Adult and New Audiences content marketing. She drives standout campaigns for originals like You\'re Cordially Invited, Beast Games, Mr. & Mrs. Smith, Daisy Jones & the Six, and My Policeman, crafting culturally resonant strategies that engage audiences. Known for innovation and impact, Kiia leads teams to deliver bold, bar-raising campaigns.

Experience

1. Lead, Series Marketing Young Adult Originals

   Prime Video & Amazon MGM Studios

   Jun 2024 — Present · Culver City, CA, US

   Leads the strategy, development, and execution of high-impact marketing campaigns for Amazon MGM Studios’ YA/New Audiences slate, with direct ownership of top-priority titles. Oversees a team of marketing strategists responsible for day-to-day campaign management, ensuring alignment with strategic and brand priorities across the slate. Drives cross-functional collaboration, maintains senior leadership visibility, and manages high-level external relationships with talent, filmmakers, and partners- Led a massive global tentpole campaign for film, You’re Cordially Invited, amassing 827 million viewing minutes in the first 4 days on Prime Video and landing at #6 in Nielsen’s Overall Top 10 for streaming- Crafted an ambitious and first-of-its-kind marketing campaign for Beast Games, with the show debuting to 50 million viewers worldwide— the second largest new series debut of 2024 for Prime Video- Orchestrated a bespoke-yet-broad marketing campaign for the release of Mr. & Mrs. Smith. The campaign infiltrated culture, connecting with consumers and industry alike, culminating to 16x Emmy nominations, 2x Emmy wins, 3x Golden Globe nominations and debuting at #4 in Nielsen’s streaming rankings with nearly 1 billion minutes watched in the first three days. Key Releases: We Were Liars, The Better Sister, Motorheads, Overcompensating, You’re Cordially Invited, Beast Games, Cruel Intentions, Meg Thee Stallion: In Her Own Words, My Lady Jane, Mr. & Mrs. Smith

Education

• University of Southern California

  Bachelor’s Degree, Public Relations

Skills

• Research
• Press Releases
• Editing
• Secondary Research
• Adobe Creative Cloud
• Content Management
• Analytical Skills
• Photography
• Social Networking
• Social Media Marketing
• Customer Service
• Strategic Planning
• Video Production
• Legal Writing
• Public Speaking
• Public Relations
• Media Relations
• Microsoft Office
• Event Planning
• Social Media
• Primary Research