Kierstin Langston
Director of Sales @Vitality Group Inc.
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WORK HISTORY
Director of Sales @Vitality Group Inc.
US
Proudly Serving: California, Nevada, Oregon, Washington, Alaska, Idaho, and UtahVitality is the world’s leading behavior change platform, harnessing the power of data, incentives, and behavioral science to help people live healthier, longer lives. Backed by the Validation Institute for proven health outcomes and ROI, Vitality partners with the most forward-thinking insurers and employers worldwide—empowering over 42 million members across 40+ markets to improve their health and well-being.As Director of Sales for the Northwest, I lead strategic growth, sales execution, and market development for Vitality across seven states, driving adoption of wellness-based solutions that enhance both organizational performance and employee engagement.Leadership & Strategic FocusShape market strategy and drive expansion through innovative partnerships, alliances, and client collaborations across the Northwest region.Influence product design, market positioning, and go-to-market strategies that align with employer and broker needs, ensuring measurable health and business outcomes.Represent Vitality as a thought leader in health engagement—helping organizations reduce healthcare costs while creating healthier, more productive workforces.Sales & Growth ImpactSpearhead regional sales efforts for both stand-alone wellness solutions and wellness-based add-ons to existing health products.Develop trusted relationships with employers, brokers, and benefit cooperatives to deliver impactful, evidence-based wellness programs.Consistently identify new revenue streams and growth opportunities, strengthening Vitality’s presence and market share across the western U.S.Industry ContributionCollaborate across the health and wellness ecosystem to advance innovative, affordable healthcare solutions and promote sustainable employee well-being at scale.
EDUCATION
Missouri Valley College
Bachelor of Arts (BA), Mass Communication/Media Studies
El Camino Fundamental High School
HS Diploma
Northern Michigan University
Master of Public Administration (MPA), State and Local Government
ABOUT KIERSTIN LANGSTON
I’m a relationship-driven sales leader with a decade-plus career rooted in workforce…
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